Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

"Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I've learned so much from Brian myself that I can't thank him enough!"

—Robert G. Allen, #1 New York Times bestselling author

"This book gives you a step-by-step system to transform your thinking about yourself and your potential, enabling you to achieve greater success in every area of your life."
—Lee Iacocca, Chairman, Lee Iacocca & Associates

"Once again, Brian Tracy has written an incredible book which shows individuals how to delve into their inner resources so that they can not only identify realistic goals but develop a plan on how to achieve these goals. This book promises to be a bestseller and to influence the lives of so many. It is must reading."
—Sally Pipes, President, Pacific Research Institute

"Outstanding! Brian Tracy's Change Your Thinking, Change Your Life is a must-read. Use the powerful 'mental software' program in this book to tap your vast inner resources and bring the life you've been dreaming about into reality."
—Ken Blanchard, coauthor of The One Minute Manager and Full Steam Ahead!

"As usual, Brian Tracy has hit another home run with Change Your Thinking, Change Your Life. It's a must-read!"
—Mac Anderson, founder, Successories, Inc.

"Brian's new book, Change Your Thinking, Change Your Life, will show you how to attract the people and resources you need to achieve any goal you set for yourself."
—Tony Jeary, Mr. Presentation, author of Life Is a Series of Presentations

"This is a masterful book laden with wisdom and knowledge. It'll catapult you from intention to implementation. It arms you with the information and insights you need to achieve success and significance in your life."
—Nido R. Qubein, founder, National Speakers Association Foundation Chairman, Great Harvest Bread Company

Editorial Reviews


"A book certain to stir debate among sports business experts and fans alike." (Boston Herald)

"The season's best book so far gets right to the heart of the game's survival at the organizational level." (The Boston Globe, April 2, 2006)

"A compelling examination of the national pastime as seen through the prism of the commissioner's office." (The Wall Street Journal, April 1, 2006)

"Andrew Zimbalist, a man who has become a go-to guy on matters of sports economics, uses an academic approach to explain - and, perhaps surprisingly, defend - Bud Selig's 13-year tenure as commissioner of baseball." (New York Daily News)

Certain ballgames, no matter how important, turn out to be just plain dull. You want to be kept on the edge of your seat, eager for the action, but it doesn't happen. This book is like that kind of game. It's unfortunate because Andrew Zimbalist has a rich subject in Bud Selig, Major League Baseball commissioner and former owner of the Milwaukee Brewers. Many changes, both for good and for ill, have taken place on Selig's watch. And Zimbalist, an economist at Smith College who has written and consulted extensively on sports, is no rookie. But this book, his fourth on baseball, rarely captured my attention or my interest.
For a book that's subtitled "The Revolutionary Reign of Bud Selig," it takes a long time -- 110 out of its 218 pages of main text -- to get to its ostensible subject, and only five of its nine chapters deal with him exclusively. Some of the early baseball history is intriguing -- from 1910 to 1912, when Ty Cobb hit .385, .420 and .410, he was paid $9,000 a year; and players sent down to the minors had to pay their own way (now that hurts) -- but far too much space is given to Selig's eight predecessors, from Kenesaw Mountain Landis to Fay Vincent. It was amusing to read about what a strange old bird Landis was, and that Selig, as head of the search committee in 1983, was "smitten" with Bart Giamatti, who left the presidency of Yale to become commissioner and died of a heart attack just five months later. But neither of these sections does much to advance the author's thesis that Selig's reign has been revolutionary.
In fairness, it should be noted that when Zimbalist does get around to Selig's performance as commissioner, he asks the right questions, including:
Why did Selig wait so long to sell the Brewers after he became commissioner? Did he move quickly and effectively in dealing with the steroids scandal? How much merchandizing is too much? Is Selig acting "in the best interests of baseball" when he makes cities pay for building stadiums as a condition for getting a team (sound familiar)?
Unfortunately, Zimbalist's questions are better than his answers, although quite a bit of added information can be found in the 18 single-spaced pages of notes, many of which contain facts and opinions that would have enhanced the main text. To his credit, in response to Selig's handling of the steroid crisis, Zimbalist writes, "Thus, as in other areas, Selig might have acted more aggressively, more consistently, and more persuasively than he did. However, arguing that his actions were short of ideal is different from arguing that his actions were wrong or devious."
Zimbalist's prose only becomes smooth and readable when he writes about the economics of the game. And then there's his fondness for peculiar words or phrases, such as labeling an action of Bowie Kuhn's "bumptiously dirigiste" or writing that Selig "cathected" two separate elements (cathect, in case you were wondering, means to invest emotional energy in something or someone), or using a redundancy such as "rudimentary pro formas." Speaking of pro formas, each of the commissioners who preceded Selig gets a similar bio bite. For example, "Young Kenesaw, born in 1866, was the sixth of seven children to Abraham and Mary Landis"; "Chandler was born on April 18, 1898, in Corydon, Kentucky. His family was poor"; "Ford Frick was born in 1896, one of five children to Jacob and Emma Frick."
Distracting writing is bad enough, but when a supposed authority gets basic facts wrong, that's disturbing. Zimbalist says Selig fell in love with the game at "Old Orchards Field, where the triple-A farm club of the Chicago Cubs played." But the park was called "Borchert Field." And the Brewers were a farm club of the Boston Braves, and before that the Detroit Tigers, not the Cubs. Those kinds of mistakes make a reader worry about the accuracy of other details, major as well as minor.
In his introduction, Zimbalist writes, "I had developed a reputation for being one of Selig's and baseball's harshest critics." You wouldn't know it from reading this book. For example, in a late chapter, he writes, "Finally, some people claim that baseball has been too good to Bud Selig. Major League Baseball opened up handsome new offices for Selig in Milwaukee where he conducts most of his business. The New York staff and the team owners often have to make special trips to Milwaukee to meet with him. In 2005, MLB also opened up its Western office in Scottsdale, Arizona. When Bud sold the Brewers in January 2005, his son-in-law, Laurel Prieb, who had been working as a Brewers executive, was without a job. Major League Baseball announced the opening of its new office and that Laurel Prieb would run it. The Western office may have been needed and Laurel Prieb may have been the perfect person to fill the job, but for outsiders, at least, this move evoked some skepticism." Yes, but what did it evoke in this "harshly critical" author? We are left to guess.
Given the commissioner's power, perks and pay -- "a base salary of $6 million annually, with bonuses raising his total yearly compensation to between $10.2 million and $12 million" -- one could say, mimicking Bill Dana's comic character Jose Jimenez, "Baseball has been bery bery good to Bud Selig." Based on the evidence contained in this book, it appears that Bud Selig has been good to baseball, too. But whether he has been good for baseball, whether his tenure has been in the best interests of the game, awaits a fuller and more concentrated analysis. (The Washington Post, July 12, 2006)


"Andrew Zimbalist has written an insightful and thought provoking book that peels the cover off the ball of the position of the commissioner to see the threads inside. I highly recommend it."
—Maury Brown, chair, SABR’s Business of Baseball Committee in The Hardball Times

"Andy Zimbalist's book is a thoughtful and objective analysis of baseball's labor and economic policy evolution. The book is interesting, relevant and a good read."
—Randy Levine, president of the New York Yankees, former chief labor negotiator for MLB

"I read In the Best Interests of Baseball? start to finish in one evening. Zimbalist has provided a tour de force. It’s an incredibly interesting read that ends with a vision for the sport that is on squarely on target and a clarion call to our industry."
—John Henry, principal owner of the Boston Red Sox, member of MLB Executive Committee

"Andrew Zimbalist has done a very credible, eminently readable and engaging job describing MLB's commissioners, particularly Bud Selig, who easily has become the most significant figure in baseball in decades. While Selig will not necessarily share all of Zimbalist's views about the game, In the Best Interests of Baseball has thoughtfully, and perhaps uniquely, tracked many of the thorny issues that Selig confronted during baseball's new golden era."
—John Moores, owner of the Padres and member of MLB's Executive Council

"Baseball books, like the game itself, are often replete with errors. But Andrew Zimbalist has written a carefully researched yet lively review of the record of the nine commissioners that is both fair and accurate. It is long overdue and a superb read."
—Fay Vincent, former commissioner of baseball

"I always thought Yogi Berra was the wisest source on baseball, but Zimbalist has hit a grand slam here."
—Tom Werner, owner of the Red Sox, former owner of the Padres

"Tremendously enjoyable and a must read for baseball fans. Guaranteed to raise the level of discourse on sports-talk radio."
—Jim Bouton, former 20-game winning pitcher for the Yankees and author of Ball Four

"By looking at baseball from the perspective of the commissioner's office and its many challenges, Professor Zimbalist has been able to use his scholar's eye and his fan's heart to see the game as an ongoing enterprise that needs refreshment. The fair but unsparing portrait of Bud Selig he paints is of a man who is nobody's fool, and nobody's tool--and now, those of us who love the game need him to start the rally that will restore baseball in America's esteem."
—Scott Simon, host of NPR's Weekend Edition Saturday and author of Jackie Robinson and the Integration of Baseball and Home and Away: Memoir of a Fan

"Once again, Andy Zimbalist proves that no one understands the mysterious inner workings of the best game on earth better than he does. With energy, thoughtfulness and passion, he has parsed the complicated world of baseball and shown how important its business side is to its soul -- and its survival."
—Ken Burns

"Zimbalist is a consummate and impeccably credentialed outsider, and this splendid book is the real deal. Those who are determined to have Selig's head on a stick will be disappointed; rational baseball fans will rejoice in this tough but fair view of a decent man in a thankless job."--John Thorn, editor of Total Baseball

Book Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (August 21, 2003)
  • Language: English
  • ISBN-10: 0471448583
  • ISBN-13: 978-0471448587
  • Book Dimensions: 9.3 x 6 x 1 inches
  • Shipping Weight: 1.2 pounds

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  • Author: Brain Tracy
  • Book Code: SOD20
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